Share your short URL with customers for Reviews!
You can share your GoogleMyBusiness short URL (as “https://g.page/r/CbZZYOeqL30xEBA“) with customers from your computer’s Google My Business dashboard or on the mobile app.
Through your short URL, Customers can leave reviews and view your Business Profile.
- On your computer, sign in to Google My Business.
- If you have multiple locations, open the location you want to manage.
- In the left menu, click Home.
- In the “Get more reviews” card, you can copy your short URL to share with customers.
Remember, it’s against Google review policies to solicit reviews from customers through incentives or review stations located at your place of business. Reviews that violate these policies might be removed.
Star rankings in GoogleMyBusiness are important. Even businesses with just one review show the review stars. This is even more reason to start approaching clients to leave them. Don’t forget these stars have been shown to increase click-through-rate (CTR) by as much as 20%.
These stars and an excerpt from the reviews also appear in the Knowledge Graph. The Knowledge Graph also now contains reviews from 3rd party sources, so don’t limit yourself to just Google reviews.
How to ask for Google My Business Reviews
It goes without saying that the most genuine and natural looking reviews are the ones that customers leave without any prompting.
That’s not to say you can’t prompt someone into writing a review by asking them directly what they thought of your business and if they minded leaving a review. Engaging with someone directly about their experience is actually good customer service and will often prompt a positive review on your Google My Business page.
Your customers will need a Google account to be able to leave one. Many people do these days, either they’re a busy owner themselves and have one for their own Google Analytics or perhaps they have a personal Gmail account.
Many of your clients or customers are likely to be very busy people so if they’re going to take the time out of their day to write you a review you need to make it as easy for them as possible. The best way you can do this is by giving them a simple link to click on that will take them straight to your Google My Business page.